Using your Email Marketing Engine

Using Your Email Marketing Engine

Step One - Login

Go to www.datum.tv/console and log into Web Central with your username and password. If you don't know your username and password contact support 573 0600

Select Email Engine on the left of the screen.

To import an existing client email database, save it as a .csv file in Outlook or Excel and upload it under “import email list”

Step Two - Create a New Email

You will see that a “Test Email” template has been set up. You are able to copy this templated structure over and edit the content to create your newsletter.

Create a new email message from scratch adding templates that suits the structure you would like.

• Select “Create new email message”
• Choose whether it will be displayed on the website (You may like to do this to encourage others to sign up for your newsletter or you may choose to keep your newsletters for members only with specials etc).
• Select which group you would like to send to (Everyone etc)
• Create a punchy subject line for the email. Try and keep words such as “free” out of the subject line as these can be picked up by spam filters and classed as junk mail.

Step Three - Add Text and Images

Create a new text box – its best to use the right side for main images and text and the left for quick links to your site and larger articles and/or tips and tricks

Types of Text Boxes

• Right Column Paragraph – best used for editorial content
• Right Column Read More – best used for lengthy paragraphs of text
• Right Column Link – small amount of text then link to your website

Enter the text and images for your newsletter like you would in a web page template (see working with templates)

Continue until you have entered all the content for your newsletter

Step Four - Preview Your Message

Step Five - Send Your Message

To send your email select “send message to list”

Remove any duplicated email addresses – click “remove duplicates”

Then select “Create new email job”

Select “emails” and the newsletter will be sent to the whole list. This may take a couple of minutes.

Please note that some email engines are set up slightly differently and may have different command buttons. If you have any trouble please contact support