Monthly Report Summary

Here you will find all the information you will require to understand the monthly reporting summary generated each month.

Datum Site Ranking

The Datum Connect Ranking system is made up of several components, overall hits to the website and conversion rates for example a website with 10 hits and 5 purchases will rank better than a website with 50 hits and 1 purchase.
Datum Site Ranking
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Datum Top 10 Websites

The top 10 Datum Connect websites are made up of the same algorithm as the ranking system where it takes into account overall hits to the website and conversion rates.
Datum Top 10 Websites
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Website Visitor Hits

This provides you with your total unique hits for a one month period in comparison to six months and one year ago.  It also details the % increase or decrease to give you an idea of how your website is performing over time.
Website Visitor Hits
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Top 10 Sources of Visitors

This shows the most popular methods users are entering your website and from these sources how many people actually go through to the contact us page or purchase online.  It also provides a percentage representation of hits to conversions for each source.

Lastly it compares the top ten sources between now and seven months ago, to give you an idea if your people are coming to your website directly or from the likes of google.  This provides a good representation of whether or not external marketing or keyword changes have affected traffic.

Top 10 Sources of Visitors
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Conversion Ratings

This represents the most popular web pages where users are most likely to either click the contact us page or go to the shopping cart area. 

Note this does not mean users filled in the contact us form or purchased online, it represents that they clicked into that particular page online.

Conversion Ratings
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