Visitor Source

3. Visitor Source or Origin of Visitors

What does the report show?

• An overview of all the sites that your customers are using to enter your site.
• The percentage (and number) of visitors that have come directly by typing the website address (URL) into the browser bar.
• The order of which sites - such as google.co.nz or yellowpages.co.nz - have been used most by your customers to access your website.
• What Search Engines (such as Google, MSN Seach and Altavista) bring you most visitors.
• When you click on a Search Engine, you can see what search words have been used to find your site and on what page number you are listed for that keyword.

What is the relevance of this report?

• Measure what websites are an important source of visitors for your website.
• This report shows how users are entering your website, whether it is by directly entering your web address or through various search engines.
• It also shows what search terms users are using to find your site, giving an indication of successful keywords.
• It can help measure the return on your online advertising investments - yellow pages, Google Adwords, banners on another site.
• This report will show you whether reciprocal linking with other sites is worthwhile and if signing up for free business directories such as finda is worthwhile.