Tracker


4. Tracker Reporting Tracker is a unique visual reporting system that shows you how people are using your website. This is an optional module of Datum's reporting system. Contact our sales team if you are interested in adding this unique report to your website.

What does the report show?

This report takes you on a virtual tour of how your visitors have viewed your site.
It shows you exactly how users browse your website - what pages they have viewed, how long they stayed on each page and what links caught their attention.
It allows you to see what information they have seen before answering a call to action.
The report also shows visually what links work well (in green), what links are reasonably effective (in yellow) and what links are not effective at all (in red).
You can follow the click habit of the last 10 visitors to your site; what pages have they visited, how long did they stay on a certain page?
If you receive an enquiry or an order the e-mail shows a Tracker ID. Via this ID you can view and analyse the behavior from this visitor before he or she bought your product or decided to send and enquiry.

Measures which links are effective and which links are not - helping you make copy decisions and design improvements.
Helps you find out what you are doing well within the site and what areas could do with improvement.
By clicking on the most popular links you can find the most travelled path through your website.
This information allows you to optimise the performance and conversion rates of your website - if only newspaper advertisments would provide you with this information!

If you have any questions, comments or suggestions on how we can improve our training website to serve you better please click here.

Click on the Image to Enlarge